IDT Beyond 2D marketing animation


IDT, based in Europe, the USA and Israel, provide some of the world’s biggest telecom providers with their communication products. They required an animation to sell their products at a recent exhibition in the USA. Suggesting a mixture of ‘whiteboard’ drawings and 2D animation, we storyboarded, directed and animated the full film as well as a further 21 customised versions for their individual customers, designed to deliver the core marketing message whilst putting a smile on the viewers’ faces.